Between us, we (David Morrell and Christopher Koren) have over 50 years’ experience in real estate. In our past incarnation, we were described as among Australia’s most successful top-end real estate agents and auctioneers.

Why, then, did we create another side and then cross over to it? Why become Australia’s first buyers’ advocates?

We had been helping a number of people with purchases, and they’d tell their friends and it began to snowball. People were begging us to do it.

It became plain that buyers’ advocacy was a service which took a lot of the uncertainty out of buying and was saving some people a great deal of money. After some hard thinking and a trip to the US (where buyers’ agents are the norm), we decided that if we were to properly represent buyers, that’s all we should do.

Overnight, we had changed sides. It was now us vs. the agents – the poacher had invented the gamekeeper.

How could that work? Wouldn’t the agents refuse to deal with us?

Well … no. The lesser agents might think of us as their worst nightmare, but even they know we’re representing real buyers and not competing with them for listings or threatening their commissions. They can’t afford not to deal with us.

That gives us, among other advantages, access to agents’ “hidden” listings; while our greater knowledge of vendors and markets allows us to take control of auctions and negotiations.

We know the games and we put a stop to them. It was time someone did.

	David Morrell is a licensed real estate agent who has spent close to 30 years in the industry. He owned his first real estate agency when he was just 21 years old. With Chris Koren, he pioneered buyers’ advocacy in Australia. David has probably purchased more houses than anyone else in Australia (and he has bought them in every corner of our great land). He is a sought-after speaker and is widely quoted in the media. He is the author of the best-selling Real Estate Myths Exploded
	Christopher Koren is a licensed real estate agent who in his 25 years in the industry, has been the director of a number of successful agencies, a renowned auctioneer and, with David Morrell, the pioneer of buyers’ advocacy in Australia. His knowledge of the auction process is encyclopedic. Chris is frequently sought for comment in print, radio and television. Chris has secured hundreds of properties, often for the most exacting purchasers, and has been a major catalyst for the ethical reform of the real estate industry in Australia.
	Damian Taylor, while born, raised and educated in Melboune’s Bayside, began his real estate career in Perth in the mid-1970s. After gaining his real estate licence, Damian started his first real estate agency in West Perth in 1977. For close to 30 years, Damian has been associated with Hodges Real Estate; for 17 years, as principal Director, he shephered its growth to be a major Bayside agency with nine offices and over 90 staff. In 30 years, Damian has conducted more than 4,000 auctions, in total representing close to a billion dollars worth of property. Damian’s knowledge of Bayside, both its real estate and the estate agents responsible for its purchase and sale, is simply unequalled by any other buyers’ advocate.
	Tricia Cox has worked in service industries in Australia and internationally for more than 25 years. She has worked in real estate for over 20 years and, since 1998, as a buyers' advocate. Her experience shows in the results she achieves. Underneath that affable exterior is someone who knows all the games estate agents can play; and who has the will to stop them. "I get a huge kick out of finding the right house. One that's going to work as a home and an investment."